Energy Trust of Oregon: Ductless Heating and Cooling Social Campaign

This mini-campaign for ductless heat pumps was created to educate and create engagement with Energy Trust’s audience on social media—while also showing that ductless heat pumps can fit into any style of home.

To educate folks about how they could heat and cool their homes with ductless heat pumps, we collaborated as a team to create three social deliverables:

  • An interactive Instagram story

  • A multi-photo Facebook post

  • A sponsored Facebook post that drove the audience to a blog post to learn more

This social campaign also inspired a net-new project for an animated video—utilizing the same style that I created—to educate folks on how to make the most use out of their ductless heat pumps.

 

Graphic Design
Sarah Cadwell

Art Direction
Deena Tucker

Copy Writing
Dan Lurie

INSTAGRAM STORY

The focus on the instagram story was to create engagement and educate folks about ductless heat pumps.

MULTI-PHOTO FACEBOOK POST

The purpose of the multi-photo post was to show how a ductless heat pump could look good in any style of home, while also educating the audience on the multiple benefits that a ductless heat pump can offer.

A facebook mockup post showing a multi-photo post of ductless heat pumps in different parts of an illustrated home.
Facebook mockup post with a Ductless heat pump above images of the oregon coast. The copy explains how a ductless heat pump uses less energy.
Facebook mockup post with a Ductless heat pump above a round mirror, faery lights, a monstera plant, and crystals. The copy explains how a ductless heat pump provides year-round comfort.
Facebook mockup post with a Ductless heat pump above shelves of multiple plants. The copy explains how a ductless heat pumps are quiet and compact.
Facebook mockup post with a Ductless heat pump above cross stitch projects and photos of family members. The copy explains how a ductless heat pump provides healthy air.

SPONSORED FACEBOOK POST

I created a simple animation to capture the audience’s attention to encourage them to visit a blog post to learn more about the benefits of ductless heat pumps.