Geanna Revell, RDN:
Brand & Identity

After Geanna Revell got her license to become a Registered Dietitian Nutritionist (RDN), she wanted to start her own private practice. Having worked together successfully in the past, she approached me asking for my help in designing a logo, business cards, and a website.

With a strong focus on helping people heal their relationship with food and body image, as well as carving out intentional space for folks with diabetes, Geanna wanted her brand and identity to feel:

  • Compassionate

  • Trustworthy

  • Approchable

  • Professional

  • Caring

  • Classic

After going through the creative process, I was able to create deliverables for her that matched these values. We are both thrilled with the results!

 

Logo, Business Card, and Website Design
Sarah Cadwell

FINAL BRANDING AND DELIVERABLES

Graphic showing the final version of Geanna Revell logo, which has a blue heart for the 'v' in "Revell". Below is the word "Nutrition," an aqua colored line, and the words "All Foods Fit"
A graphic showing the final fonts for this brand: Lora Bold, Montserrat Reguluar, and Lora Italic. Below is the color codes for the color palette, which are a dark blue, aqua, charcoal gray, and white.
A mockup of business cards floating at two different angles on a dark blue background. One side shows the final logo. The other side shows the contact information.
A website mocked up on a computer showing the homepage of the website for Geanna Revell RDN dot com. Geanna is on the screen baking cookies with website copy below.

PROCESS: LOGO MOODBOARDS

I started with showing Geanna four moodboards, and after she asked me to combine the first two together, option five was the direction we moved forward with.

A moodboard collage of different images showing approachable, friendly, illustrated, hand-done, personable logos, graphics, and icons.
Second moodboard showing different images in black and white with script fonts, hand written lettering, and classy logos.
 
 
The third moodboard on the page, but the fifth moodboard made for this project showing a mashup of moodboards one and two coming together.
 

PROCESS: LOGO ROUGH SKETCHES

I spent time sketching concepts based off the moodboard, and these three options felt the strongest in matching her wants / needs. Each concept explanation I shared with Geanna can be read below. Ultimately, Geanna picked option 03. After some fine tuning, it was solidified as her final logo.

A rough illustration of a hand being held up with a heart in the middle. The words "Geanna Revell Nutrition" are typed out below.

01 / Heart and Hand
“It shows that you're approachable, friendly, caring, trusting, and have their best selves in mind.”

A rough illustration of an apple with a chocolate chip cookie in the middle. The words "Geanna Revell Nutrition" are typed out below.

02 / Apple & Cookie
“This is riffing off of the ‘All Foods Fit’ tagline. I love the idea of combining something on the ‘healthier’ side with something traditionally viewed as ‘not healthy.’”

A rough sketch with the words "Geanna Revell Nutrition" typed out, but the "V" is a heart that has an open space on the left

03 / Heart ‘V’
“…Cute to play off the heart in the ‘V’ in your last name. This would a type-based logo. Focus on the heart, compassion, and caring nature.”